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Auto dealerships around the country are using cutting edge mobile marketing to improve communication and create new revenue with their customers. With CMSText, your dealership can talk to customers to promote special auto deals, service specials and to even provide new customer leads.
Automotive marketing companies and dealerships can benefit CMSText messaging solutions by automating contact with their customer base. You can create and send messages to your customers in conjunction with your other marketing such as direct mail. Just a few automotive applications for consideration:
Scheduled Service Reminders
Most dealers will mail customers notices when their vehicle is due for a major mileage-based service appointment, for example 10,000 mile new car check-up, tire rotations, front end alignment, fluid and filter replacements. With today’s busy lifestyle of consumers, these mailed reminders can be overlooked. Overlaying mailing of such notices with a friendly text message will prompt your customers to take action sooner rather than later. Not only will more customers take action, but the response will be more immediate, as opposed to a mail-only approach. Text an oil change coupon special and increase traffic immediately in the service shop.
Many buyers wait until the dealership is closed and then go out to the lot. Capture these buyers with the Silent Shopper Text program. These buyers want information on their terms and texting is a great way to supply them valuable information, but at the same time collect their information so that your sales team can follow up and make the sale. Imagine your sales manager coming in on Monday when the dealership was closed on Sunday and having a list of buyers and what cars they liked. It is an easy program and your CMSText representative can have you set up the same day you call.
Customer Satisfaction Survey
Ensure great Dealer survey’s from customers. Using a text reminder of the survey and asking if they have questions to call their sales representative will go a long way in getting high marks from your customers.
Extended Warranty Sales
Send a text message to customers whose warranty is about to expire. The message can be sent as a standalone campaign or as an overlay to a direct mail effort. Consumers receive so much junk mail that it is difficult for dealer offers to cut through the clutter. A timely delivered text message will gain customer’s attention to the looming warranty expiration.
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